Quality

Each project reviewed once a week at round table team meeting

New interviewers only by recommendation + with references

Spot checks and accompaniments agreed on a project basis with each supervisor

Minimum 10% telephone back check on each survey

Back check records always check interviewer location, attitude, correct use of show cards and stimulus material

Interviewers complete Job Comment sheets on every survey

Office support available to field 7 days a week – 1 member of staff always contactable by mobile

Main Resources

UK-wide fieldforce of 1200 interviewers

15 regional supervisors

PDA data collection technology an option for pre-coded questionnaires

Team of 15 coding and data entry personnel

Data analysis packages include Snap And MicroQuest

3 data analysts, educated to Degree level

Face to face, online, postal, and telephone interviewing