Sampling Advice

You may have already looked at our web page about “How many interviews do we undertake?”

We recognise that there are many Aspects to sampling on which we would be pleased to help.

For example, it may be that a quota sample would suit your needs, and be more cost effective than, say, a random sample.

It may be that there is a particularly large universe to sample from and you aren’t sure how to set the sample size limits.

It may be that you have an email database, or an online target, and aren’t sure how to ensure a good response rate, or what effect non-response is having on your data.

We can help you to think through who it is you need to speak to, and how to ensure that your survey represents the target population.